When Peter was 11 years old, he spent his yearly savings on the Osiris D3 sneakers. At that time, he had already been skateboarding for 2 years and experimenting with graffiti. Thanks to the skate club TSC, he was introduced to web design. Later, Peter started organizing dozens of hip-hop concerts. After he moved to Prague, in 2008, he was studying and making his living doing online marketing. In 2011, he decided to combine his interests and so Footshop was founded – a company about sneakers, creativity, and urban lifestyle.
History Of Footshop
Kovo joined Footshop as a graphic designer. He came up with the idea to sell lifestyle instead of skateboard sneakers, and therefore, Footshop started to gradually add brands like adidas, Nike, Asics, and much more to its assortment. In 2015 there was a big leap in the history of the company when Footshop broke into the world of premium sneaker stores by joining the adidas Consortium family, and by that, Czech Republic got limited collections of adidas sneakers, including the collection of YEEZY by Kanye West. To add to this success, many world famous companies reacted, and Footshop managed to get the world distribution of the highest level from Vans, Reebok, Puma and kept many more.
We are leaders
Now, Footshop is a leader in the Czech and Slovak market, and cooperates with the most significant artists and medias and brings, as the only one, to our region exclusive brands and sneakers collections.
Year 201150 pairs in stock, a single employee, no change to pay back. This is how it all began. Sort of.
Year 2013We moved our bevy of sneakers to a bigger warehouse and ourselves to the Orco building offices. We were trying to convince our suppliers of providing us more exclusive products. The office space is almost a store, isn’t it?
Year 2014We were preparing the new store in Orco building in Prague - right before the opening we victoriously introduced a collection of hand painted Vans sneakers. The event was attended by almost 100 people, which made us happy. German brand adidas had decided to give us permission to sell its extravagant collection by the designer Jeremy Scott.
November 2014We officially opened the store with 300 people attending the opening party. We served our first customers the very next day despite forgetting about the shop assistants and cash desk due to the hustle and bustle. Our first batch of customers took away 5 pairs of sneakers and we realized that it’s getting difficult.
Year 2015The exclusive launch of a new silhouette by adidas was taking place in Footstep - the first iteration of NMD. If we had no cash desk and shop assistants, it wouldn’t be such a problem, since only one customer came to buy the shoes. However, soon the silhouette became a worldwide hit and we suddenly need a bevy of shop assistants.
Year 2015adidas Consortium - after a long struggle and countless meetings we became a member of the adidas Consortium, the highest distributional level of the brand that is achieved by only a few best stores in the world. The adidas Ultra Boost Uncaged X HYPEBEAST is the very first collaboration we are allowed to sell.
26 March 2015We were celebrating the anniversary of the Nike Air technology along with the rest of the world. A big bubble was displayed in front of the store and anyone could have tested the shock-absorbing effects of the bubble on their legs, arms, teeth…Basically anything that was hit by the bubble. Meanwhile, several workshops, art performances and discussions with knowledgeable participants were happening inside the store.
November 2015A big celebration of our store’s first anniversary - we organized an open air gig, which was attended by almost 1000 people. No one got wet.
December 2015After the dream-come-true in the form of adidas Consortium membership, we celebrate again when learning that we also have a permission to sell the sneakers designed by Kanye West - the legendary Yeezy.
Year 2016During our first pre-order of the Y-3 brand items we met Stephen, who took us to the showroom. All of a sudden, it’s made sure that soon the brand would really come to our store.
March 2016Some of our employees disliked having 14 boxes of sneakers instead of a chair so our warehouse was moved to a different part of the Holešovice district. The upper floor of our store was then fully dedicated to our 25 employees.
April 2016Together with aspiring brand Born Bane, we created our first clothing collection, which had been inspired by adidas Consortium Tubular Doom model. The clothing release was made in honor to the shoes. A short film was also made and its screening was accompanied by a live performance.
October 2016After incredible five years we said goodbye to the old website and replaced it with one, which is a little bit more intuitive, and more importantly, our sneakers were shown in their beauty.
November 2016We celebrated the second anniversary. Good food was present, along with rap performers, however, rain comes too. The guests nor hosts are affected in their mood, though, so the celebrating group relocated to Holešovice market, where the after party continued until the sunrise. And then back to work.
December 2016We opened our second store in Bratislava after thorough preparations. The goal is to carry on the legacy of its Prague predecessor and become a centerpiece of Slovak sneaker game, besides being the common platform for cultural events of talented individuals and groups.
Year 2017We got access to the most exclusive products of the Puma brand, and to make it visible, we jumpstart it with the release of exclusive sneakers based on the collaboration between Titolo a Atmos stores.
March 2017Kicks’R’Good - We took part in a foreign event for the first time in our history. When we unboxed the Yeezys in Budapest for the retail price, the queue got longer than the Kardashian family lineage
May 2017Sneaker Con London - We took part in a foreign event for the second time. We arrived to the European version of the American festival with our Wheel of Fortune, which made fortunate not only our customers, but also us. Selling sneakers for the retail price was met with a great success and acclaim.
August 2017We launched a series of art exhibitions on the 2nd floor of our store in Prague. The first two were dedicated to photography and presented the work of Martin Fisher and David Suchar. The third exhibition was presenting the large-format oil paintings of Albinus Grammar.
Autumn 2017As part of the Teniskology 2017, we joined the Puma brand and together we built a pop-up "Fenty University" class inspired by the 1990s with a two-day course schedule full of influencers in the roles of teachers. As a contrast to that at the street culture event Fashion Deala, we bet on the futuristic look of the designer release of adidas Consortium A//D.
December 2017In December, together with Puma’s XO collection, we celebrated the first birthday our store in Bratislava. This event became unforgettable and included an amazing after party, because the 1st year of Footshop in Bratislava was more than successful!
Year 2017Within one year we managed to create collections along with the skateboard brand UKNOW, photographer Lousy Auber and the high fashion brand LAFORMELA. We also finished our own collection called POINT OF VIEW, which featured elements from all these collaborations.
February 2018We are moving from our store because the Orco building will undergo reconstruction. The new place is located in Vnitroblock. The first event we hosted there was the presentation of the sustainable collection ZERO WASTE by Petra Ptackova.
March 2018With the collection NO SEASON, which we created in collaboration with LAFORMELA, Footshop became the first retailer who happened to have a catwalk at Mercedes Benz Prague Fashion Week 2018.
April 2018Third time lucky. We opened another store, this time in Budapest. Czech and Slovak teams did not miss out on the big opening party.
July 2018“Summer is not a season, summer is a mindset.” This was the motto of the collaboration with streetwear brand Life is Porno. A collection full of beanies, socks and slides was sold out immediately.
August 2018As a part of the Bratislava Street Art Festival, we created the largest street art piece in middle Europe together with Lousy Auber and won Grand Prix 2018 as well. You can find it on the facade of the Hotel Kiev in the city centre of Bratislava.
Sempter 2018After a year of preparations, on September 20th, we finally introduced our first sneakers in collaboration with KangaROOS on the Lucerna rooftop. The silhouette Ultimate 3 is inspired by nothing but red spires, towers, turrets and steeples of our native Hundred Spires Prague.
October 2018We really like our store in Vnitroblock. A lot of events took place there, therefore we decided to upgrade it. EYELEVEL, a global leader in retail design, is responsible for the way it looks today.
December 2018Together with Rytmus, we created a fashion collection ICON by FTSHP and supported his status of a multi-genre artist. The collection was presented during the 2nd anniversary of our store in Bratislava.
The last event of 2018 was a charity event Zkruhu, which was hosted by tattoo artist Ondrash for the 8th time. There were dozens of tattoo artists, and we raised record CZK 756 975.