MISSION: CONTRASTS

WHY?

Footshop is the place, where high fashion and streetwear world come in one thing. It is a unique store which connects fashion, culture and art. The world around us is full of different contrasts which create very interesting and varied unit. We also want to point out, that despite differences in culture, dressing, lifestyle, etc., we should all be equal.

HOW?

This Q we want to point out the wide range of contrasts around us. We want to reflect this topic not only in the visualization of the store, but also in our lookbooks, our YouTube videos and social network content.

BUSINESS STYLE IN FOOTSHOP

In Footshop, nobody tells to employees, how they should or shouldn’t dress up to work. Everyone there has his or her own style and wear only stuff he or she likes to. We are a tolerant company, so we don’t find it strange if we meet someone in suit or slippers in our office. We don’t really require people to come in suits to a job interview, if it is not common for them to wear it. In fact, we are glad, if everyone comes dressed in style he or she likes and finds comfortable.

HOW TO PERCEIVE CONTRASTS?

Footshop is full of contrasts. Girls working on warehouse, IT guys with the newest sneakers, serious business but also serious party at the same time. We are open to critical thinking and thanks to our differences we can inspire and make Footshop even better. It is not only a sneaker store. It is a place where culture, music genres and target groups are combined with love for fashion.

LOOKBOOKS

We tried to create amazing lookbooks and we wanted to show, that conception of photo could be much different even though we take a photo of the same person. It’s not only about clothes, it’s also about surroundings, mood and lighting as well.

ESSENTIALS - MARTIN LUKAČ

ESSENTIALS - LOUSY AUBER